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No, not the latest garden ornament that plays music by Apple, but the fact that (modesty aside), I rock.
I'll give you a little history before I share my good news.
As some of you know, I'm responsible for the marketing of the UK subsidiary of a German owned company. Historically the UK (my) way of doing things has been slightly different to the German ways of doing things - something that has caused friction in the past. About once or twice a year, me and all my international colleagues are called to Germany to discuss "global" marketing strategy and tactics - and often this involves Germany presenting their latest idea/s - me disagreeing with them - then the majority of the other subsidiaries agreeing with me (hence the friction). During the last year we (the UK) have redeveloped our website - it's been created differently to the German website, but with an attempt to tow the company branding line. Anyway - comments have been made ever since that ours is better than the Germans, both by customers and colleagues - easier to navigate, simpler to use, more "dynamic" etc etc. All of which is very nice, but not the reason we did it.
I was asked to attend a meeting yesterday in Germany to discuss "the internet" - just me, and "the Germans". (I told my boss that if he hadn't heard from me in 24 hours to call Interpol!) I was there with the global head of Marcomms (Marketing Communications for those that don't know), the owner of the German advertising and design agency, and a few other key managers from our company. Net result of the meeting - I am to go over again in January with my web agency to start getting the global website put together in the style of the UK website.
The head of Marcomms also said to me "this is just the beginning..." - so who knows what I'll be doing next!?
Needless to say I'm a little chuffed (as is my MD) - it made the 5am to 10:20pm day more palettable!
Just thought I'd share that with you - I'm like an excited kid!
I'll give you a little history before I share my good news.
As some of you know, I'm responsible for the marketing of the UK subsidiary of a German owned company. Historically the UK (my) way of doing things has been slightly different to the German ways of doing things - something that has caused friction in the past. About once or twice a year, me and all my international colleagues are called to Germany to discuss "global" marketing strategy and tactics - and often this involves Germany presenting their latest idea/s - me disagreeing with them - then the majority of the other subsidiaries agreeing with me (hence the friction). During the last year we (the UK) have redeveloped our website - it's been created differently to the German website, but with an attempt to tow the company branding line. Anyway - comments have been made ever since that ours is better than the Germans, both by customers and colleagues - easier to navigate, simpler to use, more "dynamic" etc etc. All of which is very nice, but not the reason we did it.
I was asked to attend a meeting yesterday in Germany to discuss "the internet" - just me, and "the Germans". (I told my boss that if he hadn't heard from me in 24 hours to call Interpol!) I was there with the global head of Marcomms (Marketing Communications for those that don't know), the owner of the German advertising and design agency, and a few other key managers from our company. Net result of the meeting - I am to go over again in January with my web agency to start getting the global website put together in the style of the UK website.
The head of Marcomms also said to me "this is just the beginning..." - so who knows what I'll be doing next!?
Needless to say I'm a little chuffed (as is my MD) - it made the 5am to 10:20pm day more palettable!
Just thought I'd share that with you - I'm like an excited kid!
(You couldn't give us a few tips for our website, could ya'.
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