Jamie Olivers efforts

[HeyWayne]

Following on from the thread regardin HFW's programme and Jamie's similar programme a few days later, thought you guys might be interested to read the following article that is in this weeks Marketing Week mag: News: Jamie exposes risks of celebrity-led advertising - Marketing Week

There is some encouraging noises being made from Sainsburys according to the final few paragraphs of the article.

I found it interesting anyway.

[Nicos]

So long as the final result is better for the animals and 'the health of the nation' then it's clearly been worthwhile whoever's faces have ended up with egg on them!

[lozza_9]

Hopefully the rest of the supermarkets will follow Sainsburys - Wonder if they will still be able to do the " 2 for £5 " deal? Could be a few people on a lower income a bit upset if that happens!

Loz