Originally posted by Snadger
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Road repairs? Maybe they wanna spend some of that money on the public roads...!!
The person they make this request to is the allotment officer, who from next year will already have eaten up half of the land lease income with his own wage.
While the rest of the council may want to sell all the allotments off for homes the allotment officer presumably wants to keep them as they fund his job. No allotments - No job.
Surely if he could set up a sponsorship deals with local and national companies, they could advertise there wares at the sites and on any paperwork generated?
By my back of an envelope calculation there must be about 400 plots being managed by the allotment officer. So lets assume you get a greenhouse / polytunnel company interested in sponsorship. As a rough count on my allotment only 1 in 4 has a tunnel / greenhouse on the plot. I guess maybe another 1 in 4 has something at home. So either they are targeting to 200 plot holders who have nothing and trying to get them to consider getting something, or the 200 who have something and might want to convert to something newer. You'd be doing very well to convert 1/4 of the 200 to something newer. Same for those with nothing. So you have 100 'punters' who you are actually selling to, but unless the council is going to insist you use their sponsor you still have to actually sell to them. Based on other experiences you'd be lucky if 40% bought from the sponsor. Cheapo poly tunnel costs <£100, expensive costs >£1000 but I'll guess a typical one costs £400. Thats £16k of income to a poly tunnel company. I'd be stunned if 70% of that wasn't material and labour (afterall if its not lotty holders will build from scratch). Leaves you less than £5k for 'advertising, profit etc'. They'll still have all their other advertising to do. So I'd be thinking they'd maybe consider £500 of sponsorship. That means you need 60 sponsors... and that means you'd have competitors sponsoring and so the ROI will drop because the market remains the same size.
Now consider how better they might spend that £500... A quarter page add in GW Magazine (biggest market share of gardeners and good loyalty) costs £2.5k. Thats read by over a million people who are presumably interested in gardening so a potential target audience. So thats 1/4p per reader. Assuming that every plot holder is a couple thats 800 potential readers, and I'll grant you possibly a more targetted audience... but £500 of sponsorship is still 62.5p per read.
Advertising is a multi million pound enterprise and I'm sure that relevant firms would appreciate havng a captive audience of gardeners, rather than wasting money on a blanket approach to the population, many of whom will be non gardeners.
I have organised events myself and sponsorship IS out there for the asking. The event I organised was for one day and attracted only 50 people yet we were able to get £1000 worth of sponsorship!
£1k divided by 50 people is £20 per head for an audience who were fussed enough to turn up for the event and were 'captive' rather than a logo on a letter that may be ignored. You have 4-800 people to target - Thats only £8 -16k...
Now for the extra complication. I've seen discussions from some councils about illegally constructed polytunnels using water or gas pipe as frames. The suggestion being that 2" Gas pipe certainly isn't legally obtainable by the public and so may have been stollen. I have no problem with a council raising that as a concern, but I would if they were sponsored by polytunnelsRus.com There could be numerous other conflicts - you ask for improved drainage and get back a "sorry we can't do the work this year as we don't have enough money" sponsored by RasiedBeds.co.uk
Times are tough... business wants to make sure its getting an ROI on advertising and sponsorship and I'm far from convinced they would.
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